Content Engine, Menu, and Brand Story

Santee customers didn't grow up on Vietnamese food, so we redesigned Phở Mai Cali's menu with photos for every dish, making ordering easy and steering guests toward the specific plates the owner wanted to sell.

Next, we produced a Brand Story Video sharing Phở Mai Cali's roots: why they serve authentic Hanoi-style pho, and the mission behind it.

Then we launched a content engine to keep them active on social, because today, customers discover their next meal on Instagram, and repetition is what makes a brand stick.